The NFL's grand finale arrives back on the doorstep of New Orleans and the Superdome. With that, a lineup of mini blockbusters will look to grab the attention of a massive audience that topped 123 million in 2024 (re: The Taylor Swift Bowl) and become the latest marketing maestro among the competitive and creative crowd.

Budweiser won this year’s competition on the back of its “First Delivery” commercial, which featured a young Clydesdale horse that nudged a keg all the way to town after it

Anheuser-Busch elevated Budweiser from a regional to a national 2025 Super Bowl spot after getting positive internal feedback on its spot starring a Clydesdale. Anheuser-Busch chief commercial officer Kyle Norrington told USA TODAY that "First Delivery" is the 47th Super Bowl ad starring a Clydesdale.

Budweiser has released a sneak peek of its iconic Clydesdales commercial. But this year, the commercial has a singular star. This year’s spot, titled “ First Delivery ‚” features a Clydesdale foal as the star, depicting a story of “resilience and dedication,” Budweiser said in a press release.

Commercials that pulled at the heartstrings came out on top, plus some wry celeb hits. Did your favorite make the top 5?