A McKinney campaign for Almond Breeze touts Almondmilk as "Scary good for you." The Georgia Aquarium has completely revamped ...

The WNBA is more than a league. It is a brand. And brands need to be cultivated 365 days a year, seven days a week, online ...

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

We started the week with “Happy’s Place” on NBC and we end it with “Poppa’s House” on CBS. Poppa is divorced from Junior’s mother, so the show had no need to cast a wife for him. Conveniently for the ...

The families of the victims portrayed in the ad campaign approved of and worked with BarkleyOKRP on the campaign.

Citing conflicts in Ukraine and the Middle East, soaring government deficits, tight labor markets and strikes in several industries, J.P. Morgan Chase CEO Jamie Dimon wrote a year ago that “[t ...

Automakers estimated TV spending was up 18.3% year over year for the third quarter. The number rose to $541.2 million compared to $457.3 million in the same quarter in 2023. Year-to-date spending ...

If the plan is approved, Havas Group would once again become a separate public company as would media company Canal+ and publisher Louis Hachette Group.

Media planning and buying is an art form, but it sounds as though the industry no longer recognizes it as such. First, when did “head of investment” become a title for ad agency folks?