A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...

In a world of fleeting attention spans, the footwear brand’s witty campaign blends nostalgia and relatability to make comfort ...

With consumers gravitating towards greener and ethical product alternatives, eco-conscious creativity has emerged the way for ...

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun ...

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Our weekly roundup of the latest appointments and account wins from 1702 Digital, Ashirvad by Aliaxis, Talentrack, and many ...

Connecting over 700,000 creatives with 15,000 recruiters, the talent-hiring platform bridges gaps in India's M&E sector but ...

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into ...

The Advertising Club (TAC) India hosted the 24th edition of the Effie India Awards 2024 last evening at the Taj Lands’ End, ...

OrangeGlobal Stories has onboarded senior industry professionals to head its key business functions as it prepares to launch ...