The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year. This ...

A peak of 34.4 million people tuned in live to watch the president’s lunchtime swearing-in on the major TV networks, ...

President Donald Trump’s inauguration numbers are in, and the notoriously ratings-obsessed president isn’t going to be happy.

If you’re a fan of blight and violence, you can probably do a lot worse for yourself than spending a few hours watching NFL ...

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

While there are competitors, Nielsen’s ratings are usually the most-referenced, and they’ve even been used for streaming-exclusive properties such as NFL games on Prime Video, Peacock ...

The Nielsens, which measure listener share, come out twice a year in the Boise market. Because they rely on human beings to ...