For Harrison, winning just one title without Dončić won't do. He is all in, cards to the center of the table, certain he will prevail.

“Trading away Luka Magic has left a deep void in the hearts of Dallas fans,” fundraiser organizer Jacob Posner wrote. “By banding together for this billboard campaign, we’re sending a strong, undeniable message to the Mavs front office: We refuse to be overlooked, and we deserve better decisions.”

After the Luka Doncic and Mark Williams trades by the Lakers, Mavericks GM Nico Harrison has become public enemy No. 1 on social media.

A team with a drastically reduced championship window — that’s what happens when you send a 25-year-old superstar to LA in exchange for a 31-year-old —

Let’s set the record straight. The Luka Doncic trade was not a basketball move for the Mavericks. Premise #1: the Mavs trading Luka, at 25 years old 1 of the top 3 players in the world, to the Lakers in return for broken down 32 year old Anthony “Street Clothes” Davis makes no sense as a basketball move.

The Dallas Mavericks made arguably one of the biggest draft-day trades in 2018 when they acquired Luka Doncic from the Atlanta Hawks in exchange for Trae Young. In just a couple of years, Doncic blossomed into a superstar and gave Mavericks fans hope of winning another NBA Championship after 2011.

Dallas Mavericks general manager Nico Harrison is reportedly not expected to stay in his role for the long haul.

Dallas Mavericks general manager Nico Harrison executed one of the most shocking trades in NBA history by sending Luka Dončić to the Los Angeles Lakers,

There are levels to it, and there are people that fit the culture and there’s people that come in and add to the culture,” Harrison said.

There's a long list of players, coaches, or personnel who were close to Doncic that are no longer with the franchise since Harrison's arrival in 2021.

Nico Harrison was a relatively unknown name on Friday. Now, he'll always be known as the general manager who traded Luka Doncic.