The Coca-Cola and PepsiCO rivalry took center stage with a full-page newspaper ad, where PepsiCo cleverly flipped the script, ...

Coca-Cola’s campaign encourages consumers to pause and enjoy a Coke during halftime and other break moments. Pepsi’s response ...

And the latest move in the beverage space is by Celsius, the energy drink company which makes the highly popular alternative ...

Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, ...

The long-standing rivalry between Pepsi and Coca-Cola has flared up again, this time over their latest advertising ...

PepsiCo and rival Coca-Cola are taking different paths on the issue of diversity. In a memo sent to employees and released ...

PepsiCo has launched a witty advertising campaign called 'any time' as a direct response to Coca-Cola's 'half time' campaign ...

Shares of this beverage giant are down a bit from their all-time high, but that's more of an opportunity than a red flag.

Carbonated beverage behemoths Coca-Cola (KO) and PepsiCo (PEP) have been battling for worldwide soda supremacy for over a century. While much ...

Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...

KARACHI, Feb 20 (Reuters) - Coca-Cola is attempting to capitalise on Pakistan hosting its biggest cricket event in nearly 30 ...

We spoke to industry experts to decode, dissect, and deduce the waves this campaign has stirred in ad land—if this cheeky move signals an advertising rivalry revival or just a gimmick ...