Chanel dips its oar into sports sponsorship

Chanel dips its oar into sports sponsorship with Oxford-Cambridge Boat Race
Sponsoring a sports event for the first time, Chanel will become the top-name sponsor of the Boat Race.View on euronews
Chanel Teams Up With the Boat Race for Its First Sports Sponsorship
Britain’s historic Boat Race is getting a boost from Chanel. The luxury fashion house has stuck a deal to replace cryptocurrency firm Gemini as the sponsor of England’s historic rowing competition, Reuters reported.
Oxford v Cambridge renamed as ‘Chanel J12 Boat Race’ after new long-term sponsorship deal
The annual University Boat Race is to be sponsored by a luxury watch as French fashion giant Chanel launches its first foray into sport. A multi-year partnership for the Oxford and Cambridge crews begins next year,
Luxury brand Chanel to sponsor Oxford and Cambridge Boat Race
French luxury brand Chanel will sponsor Britain's historic Oxford and Cambridge Boat Race next year in the first sporting sponsorship for the company known for its tailored suits and quilted purses. Luxury fashion companies are increasingly moving into the sports sponsorship space in a bid to attract new audiences.
Chanel to sponsor Oxford and Cambridge Boat Race
Chanel is set to make its debut in sports sponsorship by partnering with "The Boat Race," the UK’s oldest major sporting event, which features a
Chanel dips oar into sport with Oxford-Cambridge boat race tie-up
The annual boat race between Oxford and Cambridge universities is to be renamed after a designer watch as part of a multiyear tie-up with Chanel, in what is the French fashion house’s first foray into sport sponsorship.
French Luxury Brand Chanel To Sponsor Oxford V Cambridge Boat Race
French fashion company Chanel is to sponsor Britain's historic Boat Race between Oxford and Cambridge universities from 2025, marking its first foray into sport.
Chanel to sponsor The Boat Race from next year in long-term partnership
French fashion designer Chanel is to sponsor The Boat Race from 2025 after announcing a long-term partnership marking its first foray into sport. From next year the event will be named The Chanel J12 Boat Race,
Chanel Becomes Title Sponsor, Timekeeper of Oxford and Cambridge Boat Race
From 2025, the historic annual boat race between the two universities will be known as the Chanel J12 Boat Race.
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