Rough seas caused Blue Origin to hold off a planned early Friday launch attempt with is debut of New Glenn, which is now targeting early Sunday instead. SpaceX, though, managed liftoff later Friday with a booster flying for a record 25th time.

Blue Origin LLC’s new flagship rocket is poised to blast off for the first time in a crucial test of the Jeff Bezos-backed firm’s ability to challenge SpaceX’s ironclad grip on the launch market.

Jeff Bezos' rocket company Blue Origin moved the launch of its New Glenn rocket from Tuesday to Thursday, Jan. 16, further pushing back its inaugural attempt to reach orbit and compete with SpaceX in the satellite launch market.