A24's 'Heretic' will host advance screenings at Alamo Drafthouse in which the movie theater will smell like blueberry pie during one pivotal scene.

A24 is partnering with Alamo Drafthouse to create an immersive moviegoing experience for advancing screenings of Heretic. Heretic releases in United States theaters in November 2024. Directed by Scott Beck and Bryan Woods,

Upcoming screenings of A24’s Heretic, starring Hugh Grant, will have special multi-sensory screenings with a blueberry twist. Variety reports that A24 has teamed with Joya Studio to make the Heretic multi-sensory screenings possible.

It's time for a Smell-o-Vision special! 🫐 🥧 A24 has announced special screenings of Beck & Woods' horror movie Heretic, opening in theaters in November. "Get tickets for truly *scent-sational* advance screening of Heretic on October 30th,

The studio just announced that they would be screening upcoming Hugh Grant thriller Heretic with the technology. As you can see in the film’s trailer, the scent of blueberry pie is a major hinge point for the plot;