A deadly crash involving a Blue Bell ice cream truck has shut down traffic on a Texas road near Seguin Saturday morning.

Blue Bell has released two new ice cream flavors to celebrate Mardi Gras and National Ice Cream for Breakfast Day.

A Blue Bell ice cream truck driver died in an accident on a Texas highway, causing road closures for investigation. Traffic ...

A member of the Blue Bell Ice Cream family was killed this past weekend in a single-vehicle accident on FM 467 in Guadalupe ...

GUADALUPE COUNTY, Texas - Authorities are warning drivers of a single-vehicle fatal accident far east near FM 467 and ...

The driver was pronounced dead at the scene of the single-vehicle crash Saturday on FM 467, authorities told news sources.

and Blue Bell Creameries seems to agree. The beloved ice cream maker based in Texas has announced two new flavors to complement upcoming celebrations. Here's what to know. Ice cream for breakfast?

"Our thoughts and prayers are with his family and friends during this very difficult time," Blue Bell said in a statement.

EL PASO, Texas (KFOX14/CBS4) — A new Blue Bell ice cream flavor, Strawberry Toaster Pastry will be available for a limited time, the company announced. According to Blue Bell, the ice cream is ...