Apply these principles to stay relevant and keep up with the care and concerns of your community of followers.

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...

Social media isn't only a way to connect with others -- or at least, feel like you're connecting with them -- it's also, ...

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

During Super Bowl LIX, Kansas City got a red background with a gold outline on the current score, while the Eagles feature ...

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

After seeing Neil Patel’s Reel on Instagram showing off his social media strategy for 2025, here is what I am keeping note of. The focus on raw numbers and viral content often leads businesses ...

As Platform Strategy Lead, I’ve been looking at the key trends shaping social media and thinking about how PSM can use these shifts to thrive. Here’s my take on what we should be considering in 2025 ...

What are social media planning tools? Social media planning tools help you map out social media content and schedule your posts. Both brands and agencies use them. These tools include a variety of ...

While paid retargeting of organic traffic has been a standard practice for years, there’s a lesser-known, untapped strategy: using organic social media to “retarget” your website visitors.