In what is perhaps the strangest collaboration in recent memory, Samsung is partnering with Crocs to launch the official ...

Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Teaching Note 524-065, January 2024.

Love them or loathe them, Crocs are one of the most versatile, stylish, and trend-setting shoes on the market right now - we'd go as far as calling them iconic, after all, they're instantly ...