A focus group generally consists of five to 12 potential ... just go to your local mall or college campus and ask people fitting your customer profile if they would answer a few questions.

how open these marketers are with their customer focus groups. The positive outcomes prove the worth of direct customer input. Cast a wide or narrow net—depending on the company's product and sales ...

You may have used online surveys, comment cards in your location, social media surveys, or even in-person customer focus groups to try to get a handle on what you're doing right—and wrong.