In a break with the tradition that has existed since the early 2000s, the Coca-Cola Company has developed a new commemorative bottle specific to Donald Trump.

Company chair and CEO James Quincey has presented President-elect Trump with a special commemorative bottle of Diet Coke ahead of Trump's inauguration.

The Coca-Cola Company presented Donald Trump with a commemorative bottle of Diet Coke to celebrate his inauguration. The tradition dates back to 2005, when George Bush received one. Eight years ago, when Donald Trump was first sworn in as president,

The gift comes after Coca-Cola slammed the president-elect and his supporters following the Jan. 6 insurrection

Coca-Cola CEO James Quincey on Tuesday hand-delivered Trump a personalized Diet Coke bottle honoring his upcoming inauguration—a huge aboutface from a company that was condemning the “unlawful and violent events” of January 6 just four years ago.

The Coca-Cola Company honored Diet Coke fanatic Donald Trump with his very own personalized Diet Coke bottle design on Tuesday, and promptly divided opinion online. While supporters of the president-elect predictably lapped up the promotional stunt,