In LA, marketers can’t escape the influence of Hollywood – but they don’t want to
But the city’s diverse population and burgeoning tech industry are also exerting more sway on LA’s marketing ecosystem than ...
As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats
The surge in new ad formats on connected TV is intensifying the need for uniform formats that deliver consistently strong ...
Overheard at ANA Masters of Marketing: ‘The industry is shifting toward a freelance model’
The Drum team is on the ground at the ANA Masters of Marketing 2024 this week in Orlando, Florida. Here are some of the ...
Did we forget the purpose of brand purpose?
Brand purpose or bandwagon purpose? Neverland’s Simon Massey distinguishes where some advertisers have gone wrong.
Jägermeister marketer on keeping spirits (and awareness) high as clubbing culture cools
Christian Stindt tells Tim Healey how the brand synonymous with good times in bars, clubs and pubs is responding to a more ...
Will WPP’s new app, Moral Me, be the ultimate test of our belief in AI?
The app will show how much trust people will put in AI and their willingness to integrate it into every aspect of their lives ...
AI intimacy: Why my closest relationship isn’t with a human
Technologist, serial founder, AI evangelist and author of Who the F*ck Am I? Danielle Dodoo opens up about her digital love ...
With purpose and progress, advertising can break its cycle of rage
Adland seems trapped in a diminishing cycle that leaves many staff despondent and raging. Rani Patel explores how such an ...
Ad of the Day: Drambuie wants to ‘reclaim the dinner party’ with chic spot
‘A Taste of the Unexpected’ by ad agency Lucky Generals introduces the brand’s take on the espresso martini. According to global brand ambassador Freddy May, Drambuie’s first global campaign is built ...
From clicks to connections: 3 things we learned from Microsoft’s Connect 2024 event
What are the rules of engagement for the year ahead? That was the question on leaders’ lips as they gathered for the Microsoft Advertising Connect event, hosted in The Drum Labs in the heart of ...
If you’re advertising using consumer data, show them a real value exchange
Are personalized ads providing a useful enough experience to justify the use of consumer data? Digitas UK’s Leila ...
Ad of the Day: Tesco loses logo in new outdoor campaign
Icons’ campaign lets the food take center stage, with only the supermarket’s five chevrons hinting at the brand behind the ...