Publicis Groupe is merging two of its key creative networks, Leo Burnett and Publicis Worldwide, into a unified network ...

Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event ...

With environmental concerns gaining significance, 75% of consumers, primarily the Gen Z, are willing to pay a premium for ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Nandy, the multihyphenate personality who wore the hats of journalist, poet, parliamentarian, and film producer, passed away ...

Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.

United Spirits Limited (Diageo India) has announced the appointment of Praveen Someshwar as CEO-Designate. Hina Nagarajan, the current managing director and CEO of Diageo India, will transition to ...

India’s business ecosystem is bracing for a paradigm shift with the imminent rollout of the Digital Personal Data Protection Act, 2025 (DPDP Act). Currently in draft form and open for public ...

The brand allocates between 5% and 8% of its 2025 advertising and marketing (A&M) budget to promotional and content creation ...

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...

The ‘Nature Shapes Britannia’ OOH went live in four cities including Hyderabad, Kolkata, Meerut and Pune, in partnership with ...