Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience ...
As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication ...
Publicis Groupe is merging two of its key creative networks, Leo Burnett and Publicis Worldwide, into a unified network ...
As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication finesse, and modern workplace values.
With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...
Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...
Nandy, the multihyphenate personality who wore the hats of journalist, poet, parliamentarian, and film producer, passed away ...
The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...
WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...
With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...
Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.
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