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NBA, WNBA Agree to New 12-Year Contract Extension With Nike
Nike to remain NBA’s exclusive uniform, apparel provider on new 12-year contract extension
Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and apparel provider, along with the WNBA and the G League, the company told The Athletic. The NBA and Nike finalized the deal this summer.
Nike and NBA Sign 12-Year Extension on Uniform Deal
Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with the 2017-18 season. The eight-year deal was reported to be worth $1 billion. The upcoming NBA season, which begins Tuesday night, marks the last season under the original deal.
Report: NBA, WNBA Agree to New 12-Year Contract Extension With Nike
Both the NBA and WNBA reportedly agreed to a 12-year contract extension with Nike that would keep the sneaker and apparel giant as the official
Tim Cook, Nike
Apple CEO Tim Cook continues to kick it with Nike almost 20 years later
Apple CEO Tim Cook has been on Nike's board for almost 20 years, and now he has to help guide the major sports brand through some stormy weather.
Meet Tim Cook, Nike consigliere
Tim Cook followed Steve Jobs’ now legendary return, and Apple’s doing better than anyone dreamed. Parag Agrawal followed Jack Dorsey’s second tour at the company formerly known as Twitter, only to be digitally defenestrated by Elon Musk.
3 things Apple's Tim Cook learned from working with Steve Jobs
Apple CEO Tim Cook said he continues to apply Steve Jobs' leadership lessons, including hiring people that challenge him.
Nike, Jaylen Brown and Celtics
Celtics’ Jaylen Brown makes strong claim about Nike, Team USA
The Boston Celtics are not suffering fools as they see them lightly. Head coach Joe Mazzulla has put the media on notice and Jaylen Brown is giving state-of-the-industry addresses that have Olympics officials sitting up in attention.
Video: Celtics' Jaylen Brown Says He Won't Join Nike to Increase USA Olympic Chances
Despite being passed over for Team USA at the 2024 Summer Olympics, Boston Celtics star Jaylen Brown isn't going to become a member of the Nike family
Jaylen Brown: 'If I have to sign to Nike to increase my likelihood of playing with USA basketball, I'll pass'
In 2028, if I have to sign to Nike to increase my likelihood of playing USA basketball, I’ll pass. I think the essence—you see it in our grassroots—kids, instead of
3h
on MSN
3 Reasons to Buy Nike Stock Like There's No Tomorrow
When Nike (NYSE: NKE) reported its fiscal 2025 first quarter financials on Oct. 1, the market wasn't pleased. The apparel and ...
15h
Nike's new CEO talks 12-year deal with NBA, WNBA as the sports giant attempts a turnaround
On Monday afternoon, the shoe giant announced a 12-season extension of its partnership with the two leagues, making Nike the ...
18h
Is UGC The Answer To Your Content Strategy? It Is For Nike And Dove
Dove & Nike’s 2024 Super Bowl campaign, Hard Knocks, landed critical and social support by focusing on girls' real challenges ...
4d
New Nike boss could consider becoming Big Sneaker
Nike boss Elliott Hill might want to lace up his deal boots. The incoming chief executive took the top seat at the $126 ...
6h
Nike Taps Paris Saint-Germain for Collaborative Air Max Plus Drift Pack
Paris Saint-Germain (PSG) has launched its latest collaboration with Nike, introducing two stunning variations of the Air Max ...
Rockets Wire on MSN
22h
NBA, Nike release Houston Rockets jersey schedule for 2024-25 season
Via the NBA’s new LockerVision update, we now have details for Houston’s planned jerseys and uniforms for all scheduled games ...
21h
Faze Clan’s Nike LeBron Sneaker Deepens the Swoosh’s Ties to Gaming
Early in 2023, juggernaut esports team Faze Clan made its Nike debut with a collaboration on the LeBron Nxxt Gen. Another ...
1d
Nike Found Perfect Way to Celebrate New York Liberty's WNBA Title With Cool Video
The New York Liberty won their first WNBA title Sunday night, and Nike was quick to celebrate it. After the Liberty beat the ...
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