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Nielsen to stop selling panels-only ratings data by Q4
Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year. This ...
Nielsen to End Panel-Only Ratings That Have Measured TV for Decades
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
‘Jimmy Kimmel Live’ Post-L.A. Fires Episodes Led Last Week in Late Night With Key 18-49 Demo
Jimmy Kimmel’s powerful return to air in the wake of the Los Angeles wildfires earned a spike in viewership last week, ...
Streaming Ratings: ‘Squid Game’ Scores 2024’s Biggest Premiere
The Korean hit posted the highest single-week viewing tally for any streaming title in the United States in 2024 with 4.92 billion minutes of viewing for the week of Dec. 23-29. Season two Squid Game ...
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Nielsen’s latest MRC accreditation returns it to measurement pole position
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
Nielsen Earns Accreditation for ‘Big Data + Panel’ Ratings Measurement
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
Nielsen's New Ratings Method Approved by Media Rating Council
The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...