The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
The MRC this week formally accredited Nielsen's Big Data & Panel National TV measurement product. This article, MRC completes accreditation of Nielsen Big Data & Panel measurement, was first published ...
The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...
"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," says the MRC's George Ivie.
Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...
The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first ...
Her writing covers a wide array of large-scale financial topics. Getty Images / Jitalia17 A bond rating is an assessment of the creditworthiness of the bond's issuer. It is a prediction of the ...
James Corden and Ruth Jones Gavin & Stacey: The Finale is the UK’s most-watched scripted show across all broadcasters and streamers since current records began in 2002, with ratings already at ...
While the rest of us were celebrating the New Year, George Ivie was celebrating his 25th anniversary as the CEO and executive director of the Media Rating Council -- already the longest-running ...