Comcast and other TV streamers are now chasing YouTube’s ad dollars instead of the other way around
TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...
Checking In on Comcast's Ad Moves and Rating Sportradar
Comcast' s push into the ad market with the Universal Ads platform, and what it means for other players in streaming video ...
Comcast to launch Universal Ads in bid to win smaller advertisers over from tech
Comcast plans to launch Universal Ads, a platform meant to attract advertisers of all sizes and grab back ad dollars from ...
TV Technology7d
Comcast Partners With Major TV Players To Launch Universal Ads
New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously ...
Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution for the Premium Video Category
Ahead of the Consumer Electronic Show, today Comcast announced Universal Ads, a one-stop TV advertising platform that brings ...
NBCU, Fox, WBD, DirecTV & Comcast Execs Say Their Unusual Ad Collaboration Can Help Close The Gap With Big Tech
NBCUniversal, Fox, Warner Bros. Discovery, DirecTV and Comcast execs discussed how their unusual new advertising ...
NBC DFW8d
Comcast to launch Universal Ads in bid to win smaller advertisers over from tech
Comcast will launch Universal Ads, an advertising platform meant to simplify the ad-buying process for small- and medium-sized businesses. Comcast has signed deals with media companies including ...