TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...

Comcast' s push into the ad market with the Universal Ads platform, and what it means for other players in streaming video ...

NBCUniversal, Fox, Warner Bros. Discovery, DirecTV and Comcast execs discussed how their unusual new advertising ...

On Wednesday, she took a key role as the moderator for a conversation that saw its participants gush over a new Comcast ad tech collaboration that positions Universal Ads as a breakthrough tool ...

Ahead of the trade show, Comcast announced its new ad-buying platform, Universal Ads. The company will be using its own properties in a hope to simplify the ad buying process in particular for ...

Comcast announced Universal Ads, a platform uniting major media companies to streamline premium video advertising ... Read ...

But the focus for the ad industry isn’t just about the large language models creating quick videos that general consumers of ...