In the latest Rumor Replay column: a leaked Apple Intelligence-related memo, plus iPhone 17 Pro Max and SE 4 reports.

Do people want iPhones with thinner bodies or thinner price tags? In this week's episode, Bridget Carey breaks down the rumors of Apple's future phones: the budget iPhone SE 4 and ultra-thin iPhone 17 ...

Apple CEO Tim Cook expressed optimism about future iPhone innovations during a recent earnings call. Reports suggest that ...

Apple first released AirTags in 2021, and has yet to refresh the tracking device. That might change this year. According to ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Amazon's current discount knocks $30 off the set's normal $99 price — the deepest discount we've seen for Apple's smart ...

The report estimated that smartphone shipments grew 1 per cent year-on-year in 2024, reaching 153 million units ...

Apple stock lifted following guidance for the current quarter after the company reported a drop in ​iPhone and China sales.

Apple leads India's smartphone market in value share, while Vivo takes the lead in volume shipments in 2024, according to ...

The iOS 18 version is running on millions of iPhone and iPads in the market, something that Apple is proud of compared to the Android share.

Apple's current stock price doesn't offer outsized returns, so it might be better to wait for a dip. Learn why AAPL stock is ...