Artists perform at the Super Bowl Halftime Show for free, but with 100 million viewers, the exposure drives spikes in music sales, streams, and tours.

Who has performed at halftime more than once? Who had the most cringe-worthy performance? Who was bumped from halftime to ...

Crotch Watch 2009: Bruce Springsteen and the E Street Band delivered one of the best halftime show performances at Super Bowl ...

The partnership has helped revive the show over the past five years, but how long it will last remains to be seen.