Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process.

A “tireless optimist,” he worked on films in the ‘Lord of the Rings,’ ‘Austin Powers,’ ‘Harry Potter’ and ‘Hangover’ ...

The money came from CIBC Innovation Banking. Since its founding in 2018, GetWhy has raised $64.5 million, including a $34.5 ...

GetWhys Inc. today said it has raised a $2.75 million seed funding round to further the development and marketing of its ...

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...

Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on. It's usually published ...