What Is The Difference Between Advertising And Marketing?
Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...
Market research AI platform GetWhy raises $8.4M funding
The money came from CIBC Innovation Banking. Since its founding in 2018, GetWhy has raised $64.5 million, including a $34.5 ...
Exclusive: GetWhys raises $2.75M seed round for AI-infused marketing research platform
GetWhys Inc. today said it has raised a $2.75 million seed funding round to further the development and marketing of its ...
Harvard Business Review13d
Research: What Explains the “Vibecession”?
Many reports have shown that Americans are pessimistic about the economy — and their place in it — despite indicators that ...
PE Hub13d
Marketing research firm Lieberman inks investment from Lead Capital Partners
Lead Capital Partners has made an investment in Lieberman Inc, a Great Neck, New York-based marketing research and analytics firm. No financial terms were disclosed. Lieberman will continue to be ...
pharmaphorum3d
Five lessons for effective pharma market research
Market research can identify ways to lower costs and improve revenues, if it is approached methodically. Here are some tips for success. The slow-down in growth in the pharma industry over the ...