After trolls chased him off the internet six years ago, Tony the Tiger needed to come back online. Two out of three teens didn’t know Tony, but they did know Twitch. So, Tony made a Twitch channel, ...

On Friday, Kellogg’s announced a brand-new partnership with Crocs, bringing you some seriously colorful new footwear accessories that will help you show off your love of both Tony the Tiger and ...

Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” masterbrand assets to do so.

The actor, 63, stands in as the famed Frosted Flakes mascot Tony the Tiger in the upcoming comedy ... between “sworn cereal rivals” Kellogg’s and Post to create the ultimate breakfast ...

The new package design takes some of the emphasis of the boxes away from the famous characters that Kellogg’s has used over the years to advertise its cereals, which include Coco the Monkey and Tony ...

Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...