Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

Although focus group interviews are informal, you should have a list of questions to help you direct the discussion. Start by asking whether your product or service is one the participants would buy.

It includes background theory on focus groups, discussion on what the benefits and challenges ... focus groups Choose an appropriate type of focus group Select a suitable method for analysing your ...

Meeting space with chairs arranged so participants can see each other Moderator to introduce topic and ask question prompts Recorder or person assigned to take notes of discussion or record ression ...

Follow our guidance on analysing your data to guide you about 'coding' responses into themes - including where you may be running more than one focus group on the same topic. Example of group ...