Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Investment platform, Stake, has signed independent media agency, Fourteen10, to bolster its capabilities in the customer ...

We are going to take a deeper look into how he used these strategies to improve his customer acquisition. Successful business growth is founded on understanding and implementing value-based ...

A well-defined customer acquisition strategy can be a complete game-changer for bringing you new business, maximising retention, and multiplying your profits Charting out your customer acquisition ...

ARPU offers companies a reliable, month-over-month cash flow metric that aligns with a customer’s very first month.

Most days at least one person asks me how to lower customer acquisition costs. The problem is so important now because historically, brands focused on making great products and retailers did the ...

Swiggy has increased customer acquisition efforts, leading to a rise in performance and brand marketing costs, a trend ...

Pop quiz: is that result worth the effort you put into it? There's no way of knowing, yet. You need content marketing metrics: customer acquisition costs, marketing spend, lifetime value, and more; ...

Nykaa’s profit after tax zoomed 51% year-on-year to ₹26 crore in the December quarter, led by a rise in gross merchandise ...

Fourteen10 appointed to Stake's acquisition capability - the investment platform that is, not the gardening tool.

Cloud distributor Pax8 unveiled its enhanced cloud marketplace, using the power of data and AI to act as a customer acquisition engine for its partners, at its inaugural Beyond event. The revamp ...