Hailee Steinfeld is teaming up with Novartis to raise awareness about breast cancer with an empowering Super Bowl 59 commercial.

To direct more attention toward the importance of regular breast cancer screenings, Novartis is taking to one of television’s biggest stages. | To direct more attention toward the importance of regular breast cancer screenings,

In addition to the partnership with Steinfeld and Sykes, Novartis is collaborating on awareness efforts and advocacy events with organizations like the Susan G. Komen, Living Beyond Breast Cancer, TOUCH (The Black Breast Cancer Alliance) and Breastcancer.org.

Pharmaceutical company Novartis will make its Super Bowl debut with a 60-second spot highlighting breast cancer awareness.

Dr. Arpita Chowdhury, a medical officer with expertise in breast cancer care, emphasized the importance of awareness like regular screenings [mammograms], risk factors, prevention strategies, treatment options available, and the significance of early detection to improve survival rates.

"An attention-grabbing call to prioritize breast health," includes a focus on cheerleaders' and Hailee Steinfeld's breasts, with cut-in to cancer survivor Wanda Sykes.