A new Blue Bell ice cream flavor is hitting the shelves, and you'll want to stock up because it won't last long.

Blue Bell has released two new ice cream flavors to celebrate Mardi Gras and National Ice Cream for Breakfast Day.

If you haven’t checked your calendar recently, here’s a new holiday for you: National Ice Cream for Breakfast Day, celebrated every year on Feb. 1.

SAN ANTONIO — Blue Bell and Pop-Tart fans alike are seemingly in for a treat on Jan. 23. On Wednesday, the ice cream powerhouse teased a collaboration with the pastry juggernaut on all of their ...

Blue Bell ice cream loyalists have adopted novel ways to preserve their precious desserts and prevent freezer burn. According to theory, one way to save the sweet treat from frozen spoilage is ...

Blue Bell fans will go nuts over the latest flavor ... The flavor features milk chocolate ice cream stuffed full of peanut butter cups and peanut butter cookie dough. What do we bring to the ...

Blue Bell released its Mardi Gras King Cake flavor in some stores ahead of Fat Tuesday on March 4. The cinnamon cake-flavored ice cream includes pastry pieces and a colorful cream cheese swirl ...

Blue Bell is giving the green light to indulge in dessert — for breakfast. Its new flavor, Strawberry Toaster Pastry, was inspired by the “sweet morning treat” and available by the pint as ...

Blue Bell Creameries' ice cream products sitting in a freezer. - Jamie Squire/Getty Images ...

Blue Bell has done it again, folks. Today, the beloved Texas-based creamery introduced an ice cream flavor inspired by a childhood breakfast treat—no toaster required. Available in stores now, Blue ...