The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

Mattel has created Barbies, UNO cards, and a Little People Collector Set for this year's Super Bowl winners, the Philadelphia Eagles.

Barbie is painting Austin pink with a free cookie pop-up truck rolling out this week, followed by a dreamy Malibu Barbie Cafe opening this spring.

Black Barbie turned 45 over the weekend, marking nearly half a century of hard fought representation on store shelves.

Experience the Mattel Malibu Barbie Cafe in Austin with a roller rink, dining, and exclusive events starting April 4.

Mattel launched its Super Bowl collectibles for the second year, but only the winning team will actually end up being ...

Prices may rise for Barbie dolls, Hot Wheels and other Mattel products due to the Trump administration's handling of tariffs ...

The exhibit includes 135 handmade antique dolls — some that were made by enslaved people — and about 60 period photographs ...