From Stowe to Switzerland, Vail Resorts transformed skiing. Now, on one of the busiest ski weekends of the year, customers are pushing back.
Vail Resorts announced Thursday that they will be offering credits for guests who skied or snowboarded at Park City Mountain during the patrol strike.
Vail Resorts CEO Kirsten Lynch said Jan.16 the company is pleased to have reached an agreement with the Park City Professional Ski Patrol Association, ending the nearly two-week strike over increased wages and benefits.
Attorney Daniel Tarpey expects it to be an “arduous” and “long procedural fight.” He and co-counsel have to prove there are enough skiers that may have been harmed in the same way during Park City Mountain’s recent strike to justify class action.
Despite fewer overall visitors and a strike, higher pass prices allowed Vail Resorts to increase its 2024/2025 season lift revenue.
The information, shared in a news release from Vail Resorts, comes only a few short days after the widely-publicized Park City Mountain patrol strike.
Vail Resorts says it will offer a discount on next year's pass to anyone who skied or snowboarded at Park City Mountain during the patrol strike between Dec. 27 and Jan. 8.
Vail Resorts, which faced backlash over a Park City ski patrol strike, gets hate from locals and ski bums over the corporatization of skiing.
After a 10-day long strike, the Park City Professional Ski Patrol Association announced a new contract with Vail addressing patroller concerns.
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Analyst Megan Alexander from Morgan Stanley maintained a Hold rating on Vail Resorts (MTN – Research Report) and keeping the price target at