From Stowe to Switzerland, Vail Resorts transformed skiing. Now, on one of the busiest ski weekends of the year, customers are pushing back.

Across the internet, skiers and snowboarders swore off buying an Epic Pass and Vail Resorts (MTN) stock after Park City Mountain buckled under the weight of the holiday crush, a storm and a ski patrol and safety worker strike.

Vail Resorts issued its annual early season update to investors on Thursday, reporting that season-to-date total skier visits through Jan. 5 are down 0.3% compared to the same period last season. But total lift ticket revenue

But revenue from lift tickets, season passes and dining is up as the ski giant looks to convince investors its business plan will work.

Vail Resorts, which faced backlash over a Park City ski patrol strike, gets hate from locals and ski bums over the corporatization of skiing.

Analyst Megan Alexander from Morgan Stanley maintained a Hold rating on Vail Resorts (MTN – Research Report) and keeping the price target at

Attorney Daniel Tarpey expects it to be an “arduous” and “long procedural fight.” He and co-counsel have to prove there are enough skiers that may have been harmed in the same way during Park City Mountain’s recent strike to justify class action.

Shaun Kelley, an analyst from Bank of America Securities, reiterated the Hold rating on Vail Resorts (MTN – Research Report). The associated

The strike at Vail Resort's largest U.S. ski property lasted nearly two weeks and shined a spotlight on the growing union.

Vail Resorts has mastered the art of getting skiers ... in other states to buy an EPIC Pass and splurge on a visit to Colorado, Utah or British Columbia. But as the outlying resort areas dry ...

The Colorado Snowsports Museum and Hall of Fame is in a modest building on the third level of the Vail Village Parking Structure in the heart of Vail Village.