Publicis Groupe is merging two of its key creative networks, Leo Burnett and Publicis Worldwide, into a unified network ...

Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event ...

With environmental concerns gaining significance, 75% of consumers, primarily the Gen Z, are willing to pay a premium for ...

The brand allocates between 5% and 8% of its 2025 advertising and marketing (A&M) budget to promotional and content creation ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...

The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...

Digital solutions provider GrowthJockey has introduced Intellsys, an AI-powered marketing intelligence platform to provide businesses with real-time, data-driven insights. The platform, company ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

United Spirits Limited (Diageo India) has announced the appointment of Praveen Someshwar as CEO-Designate. Hina Nagarajan, the current managing director and CEO of Diageo India, will transition to ...

Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.