T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.

Tom Pachys, Co-founder and CEO of EX.CO, discusses the company's new expanded ad server, and how it sets the offering sets ...

New forms of media that attract massive consumer attention, but more tentative interest from marketers, present a huge ...

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There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

On December 19, the day after Google told clients about its fingerprinting update, the ICO’s executive director of regulatory ...

Nobody is acting like TikTok will actually be scrapped from American smartphones. Plus, Venu Sports got benched – for good.

Nielsen Chief Marketing Officer Alison Gensheimer discusses how Nielsen can observe nuanced behavioral differences in streaming behavior, and how brands can use this data in order to reach their ...

Recorded from the showroom floor at CES, we talk about the intersection of consumer electronics and advertising with our ...

What is the future of curation in 2025? On the CES conference floor, PubMatic Chief Revenue Officer Kyle Dozeman talks about ...

Consumer Electronics Show (CES) in Las Vegas is a popular destination for streaming TV publishers and video currency vendors ...

Ad tech is headed to the stratosphere. Not, like, growth-wise. But ad tech and marketing software is shifting to cloud-based ...