Inside Tag Heuer's $1 Billion Formula 1 Deal
We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...
TAG Heuer's Partnership with Formula 1 Enters a New Era
Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.
2025 F1 Season Sees $1.5 Billion Partnership Begin With Luxury Brand
Formula 1 will celebrate its 75th anniversary alongside a $1.5 billion, decade-long partnership with TAG Heuer as the new ...
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TAG Heuer replaces Rolex as F1 official timekeeper
Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH. Replacing Rolex, TAG ...
TAG Heuer Has Replaced Rolex as Formula 1’s Official Timekeeper
TAG Heuer has replaced Rolex as Formula 1's official timekeeper after previously serving in the role from 1992 to 2003 for F1 ...
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TAG Heuer's Grand Return to Formula 1
The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied ...
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Fendi bag and Tag Heuer watch: Singapore tourists lose over $15k in branded goods on Europe tour bus
A group of tourists, including several from Singapore, lost over $15,000 worth of luxury goods after they were stolen from their tour bus in Europe. One of the five victims, surnamed Huang, told Shin ...
Luke Littler wears luxury £5,500 TAG Heuer watch during World Darts Championship demolition of Michael van Gerwen
LUKE LITTLER wore a luxury £5,500 as he beat Michael van Gerwen to win the World Darts Championship. The teen sensation ...
Tag Heuer replaces Rolex as official timekeeper of F1
Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with ...