Asda brings back Rollback pricing in bid to reverse flagging fortunes - The supermarket, which saw sales fall in the run up ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

First launching in stores before it sold out in record time, it's now officially available online for the first time, giving ...

The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more ...

Asda is slashing prices, including through the reintroduction of its rollback reduction programme, as it seeks to reestablish ...

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...

Asda has ended its price-matching scheme with Aldi and Lidl after just one year. Launched last January, the initiative ...

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

Asda is reintroducing its iconic Rollback pricing scheme across thousands of products Customers can find major discounts on a wide range of goods in-store and online The scheme is part of Asda’s ...

The supermarket has teamed up with fitness influencer Joe Wicks in a 30 second clip that brings back the famed 'pocket tap'.

The Leeds-based supermarket chain Asda has brought back its Rollback pricing scheme as part of efforts to secure more ...

The supermarket has axed Star Products - which pay shoppers 10% cashback of the price of the item - from its Asda Reward app ...