Americus Reed, Professor at the Wharton School of Business, discusses Meta's shift in strategy, particularly aligning more with X, and its motivations behind the move. He points out that tech ...

Americus Reed, a marketing professor at The Wharton School of the University of Pennsylvania, pointed out that such phrases are nothing new though. Previous examples include terms such as ...

“I had a really disturbing reaction to the ad,” said Americus Reed II, professor of marketing at The Wharton School of the ...

Forehand, Mark R., Rohit Deshpandé, and Americus Reed III. "Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response." Journal of Applied ...