Rocket Mortgage FieldHouse has been rebranded with a new name. It’s the fourth name for the arena, which opened in 1994.

Rocket Mortgage FieldHouse, which hosts the Cavaliers and the AHL Cleveland Monsters, has changed its name. The venue — which also hosts high profile concerts and other events such as the Mid-American Conference basketball tournament — is rebranding as "Rocket Arena."

The home of the Cleveland Cavaliers is getting a new, shorter name. State of play: As of today, Rocket Mortgage FieldHouse is now "Rocket Arena." The big picture: Dan Gilbert owns both the Cavaliers and the collection of mortgage,

Rocket Mortgage FieldHouse, home to the Cleveland Cavaliers and Monsters, is undergoing a rebrand and will now be known as Rocket Arena. This rebrand follows the decision by Rocket, the mortgage and personal finance giant,

Rocket Mortgage FieldHouse, the long-time arena of the NBA's Cleveland Cavaliers and AHL's Cleveland Monsters, is rebranding to Rocket Arena.

The arena, which opened in 1994 and is in the midst of a 30th anniversary celebration, began its life as Gund Arena, morphed into Quicken Loans Arena in 2005 and after a $185 million renovation in 2019 was renamed Rocket Mortgage FieldHouse.

Rocket was the first of Dan Gilbert's "Family of Companies," and has become one of the most widely known names in housing and finance. With the launch of Rocket.com, the company now offers an all-in-one solution to help people achieve the “American Dream.