Kumar R. Sarangee, Associate Professor of Marketing, presents the essential investigative questions that you should ask yourself when conducting market research. One of the most important and obvious ...

A story from Business Nightmares with Evan Davies.Evan Davies describes the role of market research and the need to carry it out accurately before important strategic decisions are made.

The Importance of Market Research One of the most important and obvious activities for entrepreneurs is market research since it reveals several important things such as who your customers are and ...