Jury testing is a powerful tool in litigation, and attorneys would be well served to think about their cases as studies ...

And the problem isn’t just Kamala Harris or Joe Biden. In a trio of focus groups, even voters who previously backed Democrats cast the party as weak and overly focused on diversity and elites ...

The return of Donald Trump as president might start setting things straight — that’s the hope, at least, among the 12 men in our latest Times Opinion focus group. They all voted for Mr. Trump ...

In effect, it’s providing marketing teams and others with access to a kind of “synthetic focus group,” replacing the need for traditional focus groups and consumer surveys, which it says ...