Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

ARPU offers companies a reliable, month-over-month cash flow metric that aligns with a customer’s very first month.

We are going to take a deeper look into how he used these strategies to improve his customer acquisition. Successful business growth is founded on understanding and implementing value-based ...

True customer acquisition doesn't end after the first purchase. The first purchase is a necessary step, but the second purchase is really the key to driving long-term value for your company. On ...

A well-defined customer acquisition strategy can be a complete game-changer for bringing you new business, maximising retention, and multiplying your profits Charting out your customer acquisition ...

Swiggy has increased customer acquisition efforts, leading to a rise in performance and brand marketing costs, a trend ...

Most days at least one person asks me how to lower customer acquisition costs. The problem is so important now because historically, brands focused on making great products and retailers did the ...

Nykaa’s profit after tax zoomed 51% year-on-year to ₹26 crore in the December quarter, led by a rise in gross merchandise ...

Cloud distributor Pax8 unveiled its enhanced cloud marketplace, using the power of data and AI to act as a customer acquisition engine for its partners, at its inaugural Beyond event. The revamp ...

Broadcom plans to rapidly transition VMware customer contracts from perpetual software licenses to subscriptions and software-as-a-service once the acquisition is complete. Subscription and SaaS ...