A new Blue Bell ice cream flavor is hitting the shelves, and you'll want to stock up because it won't last long.

Blue Bell has released two new ice cream flavors to celebrate Mardi Gras and National Ice Cream for Breakfast Day.

Blue Bell fans will go nuts over ... The flavor features milk chocolate ice cream stuffed full of peanut butter cups and peanut butter cookie dough. What do we bring to the table?

SAN ANTONIO — Blue Bell and Pop-Tart fans alike are seemingly in for a treat on Jan. 23. On Wednesday, the ice cream powerhouse teased a collaboration with the pastry juggernaut on all of their ...

Fans of Blue Bell ice cream and Mardi Gras are in luck: Louisiana stores are stocking the company’s popular king cake flavor again for a limited time. Blue Bell confirmed the flavor is ...

Blue Bell released its Mardi Gras King Cake flavor in some stores ahead of Fat Tuesday on March 4. The cinnamon cake-flavored ice cream includes pastry pieces and a colorful cream cheese swirl ...

Blue Bell offers a variety of permanent flavors, including classics like vanilla ice cream and Cookies ‘n Cream, and also has a range of seasonal options that fans wait all year for, such as Christmas ...