Inside Tag Heuer's $1 Billion Formula 1 Deal
We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...
TAG Heuer's Partnership with Formula 1 Enters a New Era
Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.
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TAG Heuer replaces Rolex as F1 official timekeeper
Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH. Replacing Rolex, TAG ...
TAG Heuer Has Replaced Rolex as Formula 1’s Official Timekeeper
Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official ...
2025 F1 Season Sees $1.5 Billion Partnership Begin With Luxury Brand
Formula 1 will celebrate its 75th anniversary alongside a $1.5 billion, decade-long partnership with TAG Heuer as the new ...
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Fendi bag and Tag Heuer watch: Singapore tourists lose over $15k in branded goods on Europe tour bus
A group of tourists, including several from Singapore, lost over $15,000 worth of luxury goods after they were stolen from their tour bus in Europe. One of the five victims, surnamed Huang, told Shin ...
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TAG Heuer's Grand Return to Formula 1
The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied ...
The 7 Best Watches of the Week, From Mark Zuckerberg’s Greubel Forsey to Paetongtarn Shinawatra’s Patek Philippe
Zuckerberg's $900K Greubel Forsey leads a star-studded lineup of rare, luxe timepieces from Rolex to Patek Philippe.
Tag Heuer replaces Rolex as official timekeeper of F1
Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with ...