Sunday of the WM Phoenix Open averaged 2.9 million, up 21% from 2024. The week before, the final round of the AT&T Pebble Beach Pro-Am attracted 3.3 million viewers for Rory McIlroy’s victory, which was the highest-rated non-major until the Genesis.

The PGA Tour’s West Coast swing has come to a close. We’re three signature events into the season with the Players Championship only a month away. After an awesome finish Sunday as Ludvig Åberg birdied four of the final six holes to win at Torrey Pines,

Jon Rahm saw this coming, even if he might not have known the player — Ludvig Aberg — or how quickly the college kid would make his mark. Toward the end of LIV Golf's inaugural season in October 2022,