Seattle Kraken's Matty Beniers posed for the NHL's new collaboration with Lululemon and Fanatics. The new apparel line will feature 11 NHL teams for the 2024-25 season, before expanding to a full 32-team assortment for the 2025-26 season.

While not 23 years old, the Kraken feel Matty Beniers is ready to let his voice carry more influence within the team. Here's why that might be just the first step.

NHL players haven't been known for putting their private lives out there for public consumption, but that's finally changing. Take the new collaboration between the NHL, Fanatics and lululemon. Rather than having the hockey stars model the new branded fan apparel alone,