The acquisition of Minimalist signals HUL’s ambitions in e-commerce and premium beauty. E-commerce currently accounts for 6-7 ...

The deal aligns with Hindustan Unilever's intent to transform its beauty and well-being portfolio into ‘high-growth’ premium ...

HUL has signed a share purchase agreement to acquire 90.5% of Minimalist's shares for INR 2,670 crore through a secondary buyout, complemented by a primary infusion of INR 45 crore into the company.

ET first reported on January 3 that the deal was in the works. Founders Mohit and Rahul will continue to lead the business for two years.

FMCG giant Hindustan Unilever Ltd (HUL) has sought the Competition Commission of India’s (CCI’s) approval for Minimalist ...

FMCG giant Hindustan Unilever Ltd (HUL) has signed an agreement to acquire D2C brand Minimalist for a cash consideration of INR 2,670 Cr ...

In a historic move in India's direct-to-consumer (D2C) market, Hindustan Unilever Limited (HUL) paid ₹2,955 crore in pure ...

India’s Hindustan Unilever Limited (HUL) on Wednesday said it has signed a deal to buy Peak XV-backed D2C beauty brand ...

Hindustan Unilever Ltd announced the acquisition of premium skincare brand Minimalist for ₹2,955 crore on Wednesday, January ...

India's leading FMCG giant Hindustan Unilever (HUL) has announced the acquisition of a 90.5% stake in Jaipur-based direct-to-consumer (D2C) beauty brand Minimalist. The deal values the company at a ...

Hindustan Unilever Ltd (HUL), a leading FMCG player, owns more than 50 brands, including Lakme, Lux, Knorr, Kwality Wall's ...

Trilegal, Khaitan & Co and Induslaw acted on Hindustan Unilever (HUL) acquisition of beauty care brand Minimalist through a ...