Instagram head Adam Mosseri announced plans to prioritize original and creative content in its algorithmic rankings in 2025. In a video shared on Instagram and Meta’s Threads, Mosseri emphasized Instagram’s founding principle of showcasing user creativity and outlined goals to improve social connections on the platform.

NBC News' Maya Eaglin speaks with three content creators on how next week's potential TikTok ban could upend their careers and the way they make money.

Adam Mosseri, the head of Meta’s Instagram, said the app will focus on prioritizing original and creative content in its algorithmic rankings in 2025.

TikTok has provided creators, small businesses, and everyday people with a space where they have been able to share their passions with the world — and make a livable wage while they do so. Without it,